Today is the seventh anniversary of the Sisyphus Project. I haven’t had anything profound to say in the last seven years, so why should I start now?
Another incidence of who do they think they’re marketing to. Expedia ran a commercial on Valentine’s Day showing lots of couples kissing. The ad went on to say that if you booked a room through Expedia.com on Valentine’s Day, they’d give you $50 off. My problem with the ad? The soundtrack is “This Is the Night For Love” by the Valiants. The song is 56 years old! What demographic are they trying to reach here?
I have the same complaint about the Bank of America’s current TV commercial which uses “Danke Schoen” by Wayne Newton as a sound bed. Exactly what demographic are they marketing to?
Cho Hyun-ah, granddaughter of the founder of Korean Air and a vice president of the company, was sentenced in Seoul to a year in prison because of an incident at Kennedy Airport last December. You may remember news reports that she threw a tantrum when she was served macadamia nuts in a bag rather than a dish, confronting the cabin crew and ordering the plane to return to the gate to throw one crew member off the plane. According to a NY Post article attributed to the Associated Press, “The court said Cho was guilty of forcing a flight to change its route, obstructing the flight’s captain in the performance of his duties and forcing a crew member off a plane.” I don’t think what she did was right, but I do wonder how she gets to go to jail in South Korea over something she did in New York.
Do you have a memory foam mattress? If so, do you know what memory foam remembers? I know I don’t. Nancy Giles asked that question recently on CBS Sunday Morning and I wished so fervently that I had thought of it, I brought it to you to see if we can solve the mystery together. If I thought for a moment that memory foam mattresses were digital, I’d ask what kind of memory they had, and how many MB, but I don’t.
